OUR VALUES

Freedom, fairness, fun and friendship

We are a family business who love using the joy of ice cream for the joy of freedom.

Only Fair trade vanilla, chocolate and sugar is good enough for us and we only use natural delicious ingredients in our ice creams and sorbets.

We bank with Reliance bank, and are working for a carbon neutral footprint to ensure we are trading as ethically and fairly as possible.

We have a whole lot of fun!

We love to chat, and always want you to tell us what you love and what we could do better.

We believe that no one should be forced into slavery. We intend to be a voice for those that have no voice, create community and friendship through providing employment and stability for survivors of modern slavery.

WHO WE ARE

Gav Murray
Director & Head Joy-Maker

Gav started making ice cream back in 1999 after two friends bought him a homemade ice cream maker and a recipe book. "When I was a kid I remember my Dad used to make his own ice cream every Christmas. He had to get up in the night to stir it so it wouldn't get ice crystals in. You just can't beat home made ice cream, and I've been hooked ever since. So glad I don't have to get up in the night anymore though!"

Sally Murray
Director, Wise Owl & Head of Training

All round genius, best questioner in the world, and totally committed to ending human trafficking. Sally oversees all the training of our staff, including the back up, support and life coaching for survivors.

HALL OF FAME
Everything Else

We have dozens of amazing friends who are working hard behind the scenes contributing to getting this off the ground. Thanks guys, you're amazing and we wouldn't be doing this without you!